Most successful business owners will tell you the key to success is retaining clients. Client acquisition is expensive and can be time-consuming. A business plan which relies on constant acquisition will never work. Instead, focusing on turning clients into repeat clients, will always yield better results. These are people who have an interest in your product or service, know your brand, and have trusted you once. So with that in mind, here are 6 ways to improve client retention.

  1. Stay in Touch – Whether by email blasts, direct mailings, or phone calls, staying in touch with your clients will help keep you in their minds.